Marketing Strategy for Ge Ultra Soft White and Clear Product

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Widjaja, Benjamin and Kusmawardi, Budi and Wibisana, Deby Trisjani and Sanusi, Ika Christine and Wijaya, Sudianto and Tambunan, Tessa (2000) Marketing Strategy for Ge Ultra Soft White and Clear Product. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

[img] Text
211_Marketing Strategy for Ge Ultra Soft White and Clear Product.pdf
Restricted to Registered users only

Download (30MB)


The unfortunate economic crisis that hit Indonesia in 1997 has profoundly changed the market conditions, including lamp industry especially in the light bulb products. Currently, most people are rarely using this product anymore because of their characteristics. In contrast, General Electric Lighting Indonesia (GELI) has launched a new type of light bulb products fulfill the market needs towards to this products. The company believes in the potential of this market, however in the meantime this product is still questioning as a desirable product for the customer now and the future.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 15 Jan 2020 07:49
Last Modified: 22 Nov 2021 02:01

Actions (login required)

View Item View Item