Marketing Strategy for Ge Ultra Soft White and Clear Product

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Widjaja, Benjamin and Kusmawardi, Budi and Wibisana, Deby Trisjani and Sanusi, Ika Christine and Wijaya, Sudianto and Tambunan, Tessa (2000) Marketing Strategy for Ge Ultra Soft White and Clear Product. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

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Abstract

The unfortunate economic crisis that hit Indonesia in 1997 has profoundly changed the market conditions, including lamp industry especially in the light bulb products. Currently, most people are rarely using this product anymore because of their characteristics. In contrast, General Electric Lighting Indonesia (GELI) has launched a new type of light bulb products fulfill the market needs towards to this products. The company believes in the potential of this market, however in the meantime this product is still questioning as a desirable product for the customer now and the future.

Item Type:	Monograph (Project Report)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Library > GFP (Group Field Project)
Depositing User:	Melinda Lusyyana
Date Deposited:	15 Jan 2020 07:49
Last Modified:	22 Nov 2021 02:01
URI:	http://repository.ipmi.ac.id/id/eprint/69

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