Indonesian Patronage Intention toward E-Commerce

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Ismael, Faruqi and Indrajaya, Amelia Naim (2019) Indonesian Patronage Intention toward E-Commerce. South East Asia Journal of Contemporary Business, Economics and Law, 19 (2). pp. 64-71. ISSN 2289-1560

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Abstract

Patronage intention toward retail store has been interesting topic for practitioners and researchers, and many previous research has been conducted about the patronage intention toward retail store and the previous research commonly focus to single store. It is still rare to focus on online store and e-commerce as overall. The purpose of this research is to determine the Indonesian patronage intention toward e-commerce. This conceptual study is focusing on the grand theory of The theory of reasoned action (TRA) and Expectation-Confirmation Theory (ECT) framework. The rigorous literature analysis sugests some prepositions positied thst website design, security, privacy, information quality, payment method, e-service quality, product quality, product variety and delivery service contributed to e-commerce satisfaction respectively; and has a significant mediating role e-commerce patronage intention. Future empirical research should be done quantitatively to support the hypotheses. Key words: E-commerce patronage intention, e-commerce satisfaction, website design, security, privacy, information quality, payment method, e-service quality, product quality, product variety, delivery service.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Research And Community Empowerment > Journals
Depositing User: Rizky Amalia
Date Deposited: 29 Jan 2020 03:14
Last Modified: 19 Feb 2021 04:48
URI: http://repository.ipmi.ac.id/id/eprint/653

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