The Relation of Organization Culture and Company Strategy for Sustaining Competitive Advantage at PT. Dekatama Centra

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Siregar, Frida Hafnun and Indrajaya, Amelia Naim (2019) The Relation of Organization Culture and Company Strategy for Sustaining Competitive Advantage at PT. Dekatama Centra. International Journal of Business, Economics and Law, 19 (2). pp. 52-60. ISSN 2289-1552

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Abstract

Organizational culture is a vital part of maintaining success and competitive advantage and a good reason to be a good company. In many organisations, the reasons for ethical failure are that while leaders agree that culture is a powerful tool that can create and sustain success, very few leaders give it their attention. Organization culture decides the manner by which top management/leaders assembled data, the manner by which they see and translate the condition of the organization’s assets. It also influences the manner by which they settle on key and methodology choices. Organization culture impacts system implementation by legitimizing or delegitimizing the methodology, and also influenced the consistency of social qualities and chosen procedures. The objective of the study is to propose changes corporate culture in the analysed company on making decision of their company strategy for sustaining their competitive advantage in the market for long term. The study is using internal and external respondents. It is also involves owner and managers, existing customers and suppliers and/or agency through in depth interview and also uses internal documents and data collected externally. The interview results will be analysed through theoretical frameworks, company primary data’s and secondary data from various resources. The paper explored the results of the findings for the company in order to identify a corporate strategy to maintain competitive advantage and theory implications. Keywords: Organization Culture, Company Strategy, Competitive Advantage

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Research And Community Empowerment > Journals
Depositing User: Rizky Amalia
Date Deposited: 28 Jan 2020 03:23
Last Modified: 19 Feb 2021 04:50
URI: http://repository.ipmi.ac.id/id/eprint/648

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