Positioning Strategy for Siloam Gleneagles Hospital.

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Rizal, Ikrar and Mursalim, Sutisna (1999) Positioning Strategy for Siloam Gleneagles Hospital. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

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Abstract

In Today's competitive health care industry, hospital administrators and marketers must determine how important various product/service attributes are to potensial consumers and how those attributes influence consumer choice decisions. Market positioning theories and applications have increased in importance in the marketing community. Positioning has always been present to some degree in the health care field but was done in a relatively unconscious manner - by accident rather than by design. Now with intense competition and the need to define and redefine the image and mission of health care organizations and to add and drop product lines,hospitals must conciously seek to position themselves correctly.Otherwise, their competition may do it

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HX Socialism. Communism. Anarchism
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 15 Jan 2020 07:05
Last Modified: 15 Jan 2020 07:08
URI: http://repository.ipmi.ac.id/id/eprint/60

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