Retail Market Potential for The product of PT. Fosroc Indonesia

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Dongoran, Harinun and Sundara, Dani M. and Wibowo, Busono and Anthony, Guardian and Herlina and Tedjasulaksana, Priscilla Irma (2005) Retail Market Potential for The product of PT. Fosroc Indonesia. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

[img] Image
312_Retail Market Potential for The Product PT. FOSROC INDONESIA.pdf
Restricted to Registered users only

Download (23MB)


PT. Fosroc Indonesia, producer and markerter of construction chemical products has establish a good market posisition in Indonesia, and is one of the leaders in the specialized construction chemical product business. But, curently PT. Fosroc Indonesia is serving mainly the corporate sector and give a little attention to the retail market.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Dede Faujiah
Date Deposited: 15 Jan 2020 07:24
Last Modified: 22 Jan 2020 02:45

Actions (login required)

View Item View Item