Marketing (Social Media) Division of Racikoe & PT Persadaraya Project Report

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Nadhila, Adlina (2011) Marketing (Social Media) Division of Racikoe & PT Persadaraya Project Report. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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The Community Involvement Project (CIP) in the marketing division started with the goal to promote our herbs beverages, which we called Racikoe. We realized our country has so many herbs, which have not been explored yet for our health, and either the possibilities of business that we can make through herbs heverages. Getting people know and hear about Racikoe, also attracts their attention to be aware of Racikoe, these are our goals of this project. It started with the lack of knowledge of the problems of herbs and beverages from our citizen. Social media is the connection that we have to communicate and promote Racikoe to the public. Twitter, Blogs, Instagram, and also Youtube, are the media that we chose. Although social media has a lot of advantages, it also has the risk that we should be ready to face and avoid. To sum up, the social media that we are using still cannot make people want to try the herbs beverage, but through it we at least took their attention about the existence of our product which is Racikoe

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HT Communities. Classes. Races
Divisions: Library > CIP (Community Involvement Project)
Depositing User: Melinda Lusyyana
Date Deposited: 23 Jan 2020 08:27
Last Modified: 22 Nov 2021 03:59

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