Economic Analysis of New Product (Gas for Absorption Chiller in Commercial Segment Customer)

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Haryadi, Wisnu and Susanti, Yulita Fairina (2018) Economic Analysis of New Product (Gas for Absorption Chiller in Commercial Segment Customer). International Journal of Business Studies, 2 (3). pp. 111-121. ISSN 2580-0132

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The purpose of this is to evaluates a new product called GasCool that will be implemented by the company before this product launch to the costumer. This new product is a solution for the PT Perusahaan Gas Negara, Tbk (“PGN”) to manage their declining revenue in commercial customer segment in the last 4 years. This study used an economic analysis to evaluates GasCool using three parameters. The parameters consist of Net Present Value, Internal Rate of Return and Payback Period. The result indicates that GasCool is feasible to be implemented and sell to the commercial segment customer. The economic analysis has shown that selling Gas Coll will generate 17.6% Internal Rate of Return and 5.5 years Payback Period. Furthermore, the Net Present Value from selling GasCool is Rp10,4 billion in 10 years of implementation and the discount rate for economic analysis is 8.2%. Keywords: Gas Cool, Commercial Segment Customer, Economic Analysis, Financial Projection.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Research And Community Empowerment > Journals
Depositing User: Rizky Amalia
Date Deposited: 23 Jan 2020 04:38
Last Modified: 22 Dec 2021 04:40

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