New Magazine Market Research Maxim Indonesia

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Pratomo, Ario and Simarmata, Avrinson and Aditya, Irman Akhsan Made Wira and Benydictus T S, Franciscus and Prakoso, Syahid and Kusprasetyo, Willy (2009) New Magazine Market Research Maxim Indonesia. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

[img] Image
394_Men Magazine Market Research Maxim Indonesia.pdf
Restricted to Registered users only
Download (33MB)

Abstract

For this Group Field Project, the group will analyze the marketing strategy of Maxim, an international men's magazine based in the United Kingdom. Maxim aims to be the leading men's magazine in Indonesia, as has been achieved in many other countries wherever Maxim exists. The analysis will mainly focus on marketing 4 P's Theory: Product, Placement, Promotion, and Price and with the help of Porter's Five Forces. The Group Field Project is created to lead in the development, dissemination and implementation of industry analysis, marketing concepts, practice and information to probe and promote the use of marketing concepts by business to achieve MAXIM goals. At the completion of the GFP, specific recommendations on the marketing strategy to win the men's industry magazine in Indonesia will be presented to the management of Maxim Indonesia, PT. Star Media Abadi. This project also to find and recommend the new opportunity is online media which is not implemented yet in MAXIM Indonesia. This report is recommended for our colleagues who are interested in exposure about the right marketing strategy in the Magazine Industry.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Library > GFP (Group Field Project)
Depositing User: Elza Christina Nur Ramadani
Date Deposited: 22 Jan 2020 03:35
Last Modified: 22 Jan 2020 03:36
URI: http://repository.ipmi.ac.id/id/eprint/534

Actions (login required)

View Item View Item