PT GMF AeoroAsia Expansion Plan to Middle East

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Budianda, Agung Triadi and Buana, Andi Setia and Prasetyo, Azhar Budi and Prasetio, Daud and Pratjojo, Prasetyo (2011) PT GMF AeoroAsia Expansion Plan to Middle East. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

This group field project is aimed at analyzing the feasibility of PT GMF AeroAsia to expand their MRO business to the Middle East market. PT. GMF AeroAsia has an offer from Sheikh Althani to build a joint venture business in Sharjah. This close relationship was developed because of the same country religion and culture. Sheikh Althani is a well-known and experienced player in the aviation industry, especially in managing airline business. Although Sheikh Althani has his own airlines, he still wants to expand his business into MRO business and ask PT. GME AeroAsia to become his partner. This offer was considered by PT. GMF AeroAsia as an opportunity to expand MRO business to Middle East. However. PT. GMF AeroAsia needs further study before accepting the offer. Some of the analysis of the business opportunity was done to obtain more relevant data. Market analysis, Industry analysis, Internal analysis and Financial analysis were done to make sure that the business is feasible or not The results of the analysis can be seen on two sides, market opportunity and financial projection of the business. Market at Middle East is still attractive enough to be targeted even though there are several big players which already exist in Middle East. The most existing players focus their business on maintaining wide body aircraft while PT. GMF AeroAsia can start to penetrate the market through the maintenance of Narrow Body aircraft. There is also a future potential market that can be targeted by PT. GMF AeroAsia such as "Unknown market which represents 19% of market share for year 2011 and will become 16% of market share in year 2019. Based on financial projections, the expansion of PT GMF AeroAsia business in Middle East market seems feasible enough to be implemented with positive NPV at 8%, 13.5% of IRR and 11 years of Payback Period On reasonable approach analysis, existing hangar capacity could be reached until 27MUSD and will represent 16.7N% of market share in 2019.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Elza Christina Nur Ramadani
Date Deposited: 22 Jan 2020 02:58
Last Modified: 22 Jan 2020 02:58
URI: http://repository.ipmi.ac.id/id/eprint/529

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