L&T's Indonesia Circuit Breaker Market Entry Strategy

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Lukman, Kamil and Pestarida, Lenny and Nainggolan, Lishton and Setiady, Setiady and Ronald, Yusuf (2012) L&T's Indonesia Circuit Breaker Market Entry Strategy. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

[img] Image
430_L&T's Indonesia Circuit Breaker Market Entry Strategy.pdf
Restricted to Registered users only
Download (26MB)

Abstract

Larsen & Toubro, Ltd. (L&T) appointed PT Margan Sinta Cemerlang (MSC) as its sole distributor for low-voltage (LV) circuit breaker in Indonesia. L&T and MSC needs to define their market entry strategy to archieve their business objective of avarge USD 4.2 million of sales in the first five years. Leveraging multiple analyses on external enviroment, industry, internal, and competitor, we recomended L&T and MSC to define its strategic objective as "to achieve 1.2% market share by 5-year-perioed by offering circuit breakers in large swtichgear panles to business costumers who delegate their purchase decision to EPC, consultants, and large ME contractors, through a large network of panel builders"

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Library > GFP (Group Field Project)
Depositing User: Dwi Selviyana
Date Deposited: 22 Jan 2020 01:52
Last Modified: 22 Jan 2020 01:52
URI: http://repository.ipmi.ac.id/id/eprint/515

Actions (login required)

View Item View Item