Marketing Research on Public Awareness and Barries to Use Cervical Cancer Vaccine Among Women within Jakarta and Surroundings

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Prihanto, Bagus Imam and Syukma, Dedy and Adriani, Fajria Putri and Imaniasari, Leny and Sutardjo, Masha. A and Asiantara, Stefanus (2010) Marketing Research on Public Awareness and Barries to Use Cervical Cancer Vaccine Among Women within Jakarta and Surroundings. Project Report. Sekolah Tinggi Manajemen IPMI. (Unpublished)

[img] Image
407_Marketing Research on Public Awareness and Barries to Use Cercival Cancer Vaccine Among Women within Jakarta and Surroundings.pdf - Submitted Version
Restricted to Registered users only
Download (53MB)

Abstract

The objective of the study is to understand in-depth insight from consumer point of view on cervical cancer, spesifically ther self relevance and level of urgency to take action. The tudy will also determine effectiveness of current marketing campaign. Research result indicated the most women are still having a low level of health consciousness and really concerned about health care costs since the vaccination is not covered by health insurance. For married women, low lefel of health consciousness, cost, fear, and embarrasment were identified as the top barrier to do the screening (Pap smear) before taking a vaccination.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Latifah Latifah
Date Deposited: 21 Jan 2020 09:59
Last Modified: 23 Jan 2020 07:59
URI: http://repository.ipmi.ac.id/id/eprint/511

Actions (login required)

View Item View Item