Business Strategy and Company Analysis of Indonesia Data Business Unit

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Hariandja, Batara Krishna and Tambunan, Benyamin Pardamean and Siagian, Erik Jeremia Maruli and Pradani, Mega Ayu Mustika (2017) Business Strategy and Company Analysis of Indonesia Data Business Unit. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

MARS Indonesia is aiming to be the largest Data Provider and Marketplace in Indonesia , so to adapt with this market demand ; MARS Indonesia must have configured new business strategies to increase their Market shares in Indonesia . One of the business strategies is to leverage a growing business unit called " Indonesia Data . " Indonesia Data is the Daal business unit that provide online and offline data research . To effectively capitalize quickly captured as the " big chunk " of the research market industry , MARS Indonesia needs to quickly respond to the following questions [11:56, 1/18/2020] Ipeh New Faqod: 1 . What is the strategy of MARS Indonesia to generate Indonesia Data business unit to fulfill forecast market share in following years ? 2 . Should MARS Indonesia set the Indonesia Data business unit under a new company by creating a separated structure or should maintain Indonesia Data is as a business unit to get maximum profit in next following years ? 3 . Third , how will be business model of Indonesia Data in the future after MARS Indonesia already decides the decision plan ? To analysis the problem identifications above , the authors conducted through quantitative analysis . From the data analysisthe authors will find the best conclusion and recommendation for the implications in the company . Tp theory , VRIO Analysis , PESTLE , Porter 5 Forces , SWOT analysis , the Theory of Firm , Competitive advantage and Business Model Canvas , will be used as the author ' s analysis to find the best solutions for the problem that occurs .

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 21 Jan 2020 04:27
Last Modified: 22 Nov 2021 04:23
URI: http://repository.ipmi.ac.id/id/eprint/501

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