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Buana, Abdul Aziz Surya and Agristina, Rima (2018) MARKET DEVELOPMENT STRATEGY FOR LNG RETAIL MARKET IN MAKASSAR. International Journal of Business, Economics and Law, 17 (3). pp. 35-41. ISSN 2289-1552

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As an alternative of energy resources, LNG had big opportunity to replace existing fuel such as LPG and diesel fuel for retail market in industrial and commercial segment. LNG was produced domestically in Indonesia and still surplus compared to LPG and oil fuel which were imported. The importation of LPG (70% import ratio) and oil fuel (40% import ratio) had a negative effect in Indonesia trade balance. As the consequences, substituting LPG and diesel fuel would reduce an importation of fuel which will help to improve the trade balance. In addition, this preliminary study was focus on how to develop an LNG retail market in Makassar area. With no LNG supply in Makassar, the general strategy for the development was product development and diversification strategy. Furthermore, several approaches that need to be considered in LNG market development were (i) collaboration with existing LPG and/or diesel fuel distributor, (ii) creating new LNG retail player association and (iii) initiating environmental regulation to use cleaner fuel such as LNG. These strategies were considered to expedite the substitution of energy to LNG and to hold the potential rejection from existing energy player in Makassar area.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Research And Community Empowerment > Journals
Depositing User: Rizky Amalia
Date Deposited: 17 Jan 2020 10:56
Last Modified: 22 Dec 2021 04:06

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