Strategic New Channel Development to Capture New business for PT Simpatindo Multi Media

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Amral, Ananda and Soeseno, Andre and Yulistian, Didi and Widiastuti, Happy Mirnaesti and Utomo, R. Andi K. and Santoso, Tono P. (2007) Strategic New Channel Development to Capture New business for PT Simpatindo Multi Media. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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The project assigned by PT Simpatindo Multi Media ( PT SMM ) was to develop strategies to improve the business of distributing telecommunication products (Telkomsel ) by expanding and exploring new channels within PT SMM coverage. Telecommunication business is growing very fast by 25%-30% annually. The subscribers will be projected to reach 70 millions in the end of 2007 and bring the penetration ratio to 32%. Currently, there are 5 GMS telecommunication operators and 5 CDMA operators which are Telkomsel, Indosat, XL, Hutchisson, Telkom Flexy. StarOne, Esia, Mobile 8 and Smart Telecom.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HG Finance
Divisions: Library > GFP (Group Field Project)
Depositing User: Dwi Selviyana
Date Deposited: 17 Jan 2020 04:45
Last Modified: 17 Jan 2020 04:45

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