Digital Marketing Strategy to Increase PT Vinotindo Grahasarana Sales to B2B Customers

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Widjaja, Andy Onang and Siregar, Anggi Zulkarnaen and Nugroho, Fajar Susilo Adi and Sitompul, Maruli and Kurniawan, Tan Jackky (2018) Digital Marketing Strategy to Increase PT Vinotindo Grahasarana Sales to B2B Customers. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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The PT Vinotindo Grahasarana (Vinoti) company is engaged in the business of supplying office furniture, in particular, workstations and office chairs. This company established in 1989 has a long history and broad experience in the interior business and has become a leader in its industry. Strategies to drive company growth have been supported by investment in the latest manufacturing technology, maintenance of a professional business environment and the valued partnerships created with all their clients, suppliers and staff. This company measures success by the quality of its work and satisfaction of its clients. The objective of this research is to provide an analysis of digital marketing strategy for Vinoti as a B2B company, to increase its sales. This analysis will cover the company's current business strategy and objectives and link it to the implementation of digital marketing at the company. The analytical tools used by the students are SOSTAC, TOWS, PEST, Offensive-Defensive, STP and 7Ps Marketing Mix. From this analysis, the students found Vinoti can increase its sales through a Digital Marketing Strategy to enable Vinoti to utilize its internal strength to take advantage of external opportunities. Thus, the students recommend optimizing the company's marketing mix strategy by integrating its offline and online marketing strategies. Vinoti should focus on the Government business line; because of all Vinoti’s business lines the Government line generates the greatest profits. Vinoti can leverage the Government ecatalog opportunity to increase sales by holding frequent events, focusing on government contracts, a combination offline and online plans and developing an Online Tracking system to answer Customer demand for information on the real time production progress. Keywords : Digital Marketing, B2B, Furniture Industry, Vinoti, eCatalog

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HF Commerce
Divisions: Library > GFP (Group Field Project)
Depositing User: Hasna Salsabila
Date Deposited: 17 Jan 2020 04:19
Last Modified: 17 Jan 2020 04:19

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