MILLENNIALS PERCEPTION ON MOBILE PAYMENT SERVICES FOR CONTINUOUS TRANSACTIONAL INTENTION: THE CASE OF GO-PAY USERS IN JABODETABEK

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Fadhillah, Fariz (2020) MILLENNIALS PERCEPTION ON MOBILE PAYMENT SERVICES FOR CONTINUOUS TRANSACTIONAL INTENTION: THE CASE OF GO-PAY USERS IN JABODETABEK. Graduate thesis, Sekolah Tinggi Manajemen IPMI.

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Abstract

The purpose of this study is to analyze how perceived usefulness, perceived ease of use, perceived credibility and social influence affect the continuous intention of millennials users in using mobile payment services for their transactional needs. This study used a quantitative approach focusing on cause and effect relationship among variables. Probability sampling with combination of cluster sampling and area sampling were used and residents of the greater Jakarta Region alongside Bogor, Depok, Tangerang and Bekasi were used as the geographical scope for this research which involved 416 Millennial Go-Pay users as samples and the hypothesis were tested using multiple regression. The result indicates that perceived ease of use, perceived credibility, and social influence had a significant positive relationship towards the millennial users’ intention to continuously use GoPay services. The findings on this research were useful for further research on this topic and the practical contribution of this research also benefit both Go-Pay and other mobile payment service providers to enhance the apps components to both maintain and improve the continuous intention to use their services. Key Words: Technology Acceptance Model, Perceived Usefulness, Perceived Ease of Use, Perceived Credibility, Social Influence, Continuous Intention, Use Intention, Millennials, Multiple Regression, Multivariate Regression

Item Type:	Thesis (Graduate)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Thesis > Master of Business Administration
Depositing User:	Gana Royana Putri
Date Deposited:	14 Jan 2021 03:39
Last Modified:	28 Sep 2021 07:37
URI:	http://repository.ipmi.ac.id/id/eprint/37

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