Cost Struture and Efficiency at PT Bersama Lemindo Abadi: Case Study

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Indranila, Anindya and Widiantoro, Edwin and Setiady, Ferry and Taruna, Helmy Ivan (2013) Cost Struture and Efficiency at PT Bersama Lemindo Abadi: Case Study. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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PT Bersama Lemindo Abadi (“The Company”) is a chemical manufacturing company thatproduces adhesive for wood and paper product. Theproducts are Water based and Hot melt Adhesive with Rp.3 Billion per month in sales, it employs80 people and it has 700 m2 operationsarea.The market that is served by PT. Bersama Lemindo Abadi is mass market in Indonesia. Currently, the growth of someof these markets are not significant like 1960’s era, however due to some recession in some country, some third world countries become the alternative to produce mess product which has made this industry still live until now. Nevertheless, Indonesia still considered as good market for this adhesive industry, this attract many multinational players to produce the same product as The Company and they also even build a manufacturer here in Indonesia to support the market. This creates high competition among the players.The intensity of competition among the existing competitors in the marketis high, because there are number ofsmall, equalor even highercompetitors. Industry is also growing, even though customer have low switching cost. However fixed cost are high resulting huge production and reduction in prices. These situations make the reasons for advertising wars, price wars, modifications, ultimately costs increase and it is difficult to compete

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: Library > GFP (Group Field Project)
Depositing User: Elza Christina Nur Ramadani
Date Deposited: 17 Jan 2020 02:09
Last Modified: 17 Jan 2020 02:09

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