Optimizing of Customer Attachment Process To Leverage Gas Sales

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Artikasan, Adelina and Riyad, Muhammad and Mandani, Yusep (2018) Optimizing of Customer Attachment Process To Leverage Gas Sales. Project Report. School of Management IPMI, Jakarta. (Unpublished)

[img] Text
GFP Report and Journal (Adelina Artikasani, Muhammad Riyad, Yusep Mandani).pdf - Submitted Version
Restricted to Repository staff only

Download (9MB)


Nowadays, competition in the business world is becoming increasingly fierce and every business is aware that the competition faced is not only about basic commercial aspects such as marketing mix (product, price, place and promote) but also considers how information technology can affect customers in determining whether the subscription process that they are currently undergoing will be continued or cancelled. In this research conducted at PGN RD IJBB, a qualitative approach was carried out by focusing on analysing what factors influence company performance, in a process of generating revenue streams. Problems that have been identified through in-deh ineie ih hole eam eeenaie a PGN RD I-JBB, with using root cause analysis, it was concluded that the root of the problem lies in the too many chains involved in implementing CA projects, thereby triggering many main causes that cause the main problems, that is only few PJBG could generated from potential customers. Keywords: Natural Gas, PGN, Customer Attachment, Gas Pipeline, Information Technology, Supply Chain Management, Consumer Buying Decision, Decision Support System.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Library > GFP (Group Field Project)
Depositing User: Indriana Apriyanti
Date Deposited: 17 Jan 2020 02:09
Last Modified: 17 Jan 2020 02:09
URI: http://repository.ipmi.ac.id/id/eprint/308

Actions (login required)

View Item View Item