GE Lokindo Marketing Strategy in South Sumatra

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Siddharta, Budiharto and Mukti, Erna Dwi Wahju and Loeis, Marjaldi (2001) GE Lokindo Marketing Strategy in South Sumatra. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Submitted)

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Abstract

The two objectives of this project are: To design a marketing strategy for GE Lokindo to sell Desh 8 diesal locomotives to the South Sumetran freight transportation industry. • To indude in the strategy -A go-to-market offensive strategy. -Strategy against rival locomotive suppliers, -Private investment schemes. In order to achieve those objectives, this project looks into the condition of the industry and the market for diesel locomotives in Indonesia in general and South Sumatra in particular. Several financial schemes are then analyzed to determine their viability in supporting the marketing efforts. The project concludes with the recommendation that in order to win over the competition, in South Sumatra GE Lokindo should position itself as follows: • Stress marketing higher quality products, emphasizing on its strength in relation to train sets requirement and price-quality ratio, • Concentrate on selling locomotives for coal transportation, Exploit collaboration with INKA and local content providers in order to minimize unit cost, Package its deals with attractive financing schemes, • And package its deals with aftor sales service schemes. The project also recommends the strategy that GE Lokindo should adopt against its principal rivals, namely GM EMD and China's Loric. A go-to- market offensive strategy. a communication strategy and a road map conclude this project report.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Library > GFP (Group Field Project)
Depositing User: Latifah Latifah
Date Deposited: 16 Jan 2020 09:24
Last Modified: 18 Jan 2020 01:26
URI: http://repository.ipmi.ac.id/id/eprint/272

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