THE IMPACT OF GAME FEATURES AND FLOW EXPERIENCE ON THE INTENTION TO USE MOBILE GAME XYZ IN GREATER JAKARTA

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Mahendrastara, Imran Fairuzzahran (2025) THE IMPACT OF GAME FEATURES AND FLOW EXPERIENCE ON THE INTENTION TO USE MOBILE GAME XYZ IN GREATER JAKARTA. Undergraduate thesis, institute ipmi.

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Abstract

The abstract effectively sets the stage for understanding the rapid evolution of the mobile gaming industry, emphasizing the importance of game features and user experience in player retention and engagement. By focusing on Mobile Game XYZ in Indonesia, it highlights the game’s success in catering to a diverse audience, particularly those using low-end smartphones. This makes the study relevant for developers targeting emerging markets with varied technological capabilities. The use of a survey with 45 respondents from the 18-25 age group is a suitable method for capturing user experiences and preferences, providing relevant insights into player behavior. The key findings—how game features like graphics, animations, and rewards enhance Flow Experience—are crucial for player immersion and continued engagement. These elements, combined with balanced challenges and social interaction, significantly influence players’ Intention to Use, demonstrating how developers can design games to keep players immersed and loyal. The abstract also ties these findings back to business strategy, making it clear that high-quality game features are not supplementary but central to a game’s success. In a competitive market like Indonesia, well-crafted game elements can foster player retention, making this research valuable for developers looking to create compelling and sustainable mobile gaming experiences.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Bachelor of Business Administration
Depositing User: sandra margaretha
Date Deposited: 26 Feb 2025 07:57
Last Modified: 26 Feb 2025 07:57
URI: http://repository.ipmi.ac.id/id/eprint/2685

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