The Effects of Collaborative Initiatives between Wine and Food Industries towards Tourist Satisfaction

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MINANGA, Kezia Felicia (2025) The Effects of Collaborative Initiatives between Wine and Food Industries towards Tourist Satisfaction. Undergraduate thesis, institute ipmi.

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Abstract

Considering food and wine have been associated for generations, this study examines the intricate relationship between the food and wine industries, focusing on the techniques employed in each and examining how collaboration increases visitor satisfaction. With the central theme revolving around collaborative initiatives within these industries, particularly in the joint selection of wine and food offerings (experiences). Recent shifts in consumer preferences have prompted a noticeable trend towards fusing the worlds of wine and food, recognising the potential for enhanced tourism experiences. Chefs and winemakers are working together more often to create pairings that appeal to consumers' changing preferences while also complementing one another. This cooperative strategy highlights an understanding of the critical role that, festivalscapes/ foodscapes, wine-paired cooking lessons and well-balanced wine and food pairings have in enhancing tourism experiences within both industries. These collaborative efforts represent a dedication to offering customers unique and unforgettable tourism experience that go beyond specific goods, producing a symphony of flavours that remain long after the meal, as the industry continues to grow. By means of strategic partnerships, stakeholders hope to improve and customise the culinary experience to increase visitor satisfaction, therefore this study presents the Culture Interaction Customization matrix (CIC matrix) as a systematic means of determining and matching visitor preferences with tourism activities. Which will ultimately raise visitor satisfaction levels and establish wine and culinary tourism as essential elements of the hospitality industry

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Dwi Selviyana
Date Deposited: 26 Feb 2025 04:28
Last Modified: 26 Feb 2025 04:28
URI: http://repository.ipmi.ac.id/id/eprint/2672

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