Consumer Behavior Analysis in Choosing Accounting Software: A Case Study of Xyz Accounting

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Idho Nahdi, Rayyan (2025) Consumer Behavior Analysis in Choosing Accounting Software: A Case Study of Xyz Accounting. Undergraduate thesis, institute ipmi.

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Abstract

This thesis elaborates on the consumer behavior of SMEs in Indonesia when choosing accounting software, particularly Xyz Accounting. This study elaborated on the Xyz Accounting consumer behaviors in order to formulate appropriate marketing strategies in line with SME consumer preferences. The research was initiated by describing the market of accounting software and its rapid growth, and also the need and importance of studying consumer behavior. This research also discussed the company background of PT Xyz International, the leading provider of accounting software within Indonesia. It examines the research on marketing tactics, decision-making process models, and theories of consumer behavior. When choosing accounting software, emphasis is focused on the need of taking efficiency, cooperation, reporting, and compliance into consideration. The methodology section describes the qualitative research strategy, including the population definition, sampling strategies, and data analysis techniques.The methodology section identifies the approach of the research, which is qualitative in nature, with a defined population, sampling tools, and how data was analyzed. The findings section gives the results of the research, insights from both the manager's and user's perspectives. The conclusions and recommendations summarize the key findings and the recommended strategies to enhance the market share for Xyz Accounting. It has contributed both to the academic and industry knowledge bases regarding actionable intelligence in serving customer needs better, and hence refining the product offerings in the accounting software industry.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Bachelor of Business Administration
Depositing User: sandra margaretha
Date Deposited: 26 Feb 2025 04:05
Last Modified: 26 Feb 2025 04:05
URI: http://repository.ipmi.ac.id/id/eprint/2666

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