New Channel Development as an Integral Part of Strategic Business Plan PT Central Sari Finance

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Wijayanto, Bayu and Asmaliudidn, Ermelia and Angka, Endang Saraswati and Muiz, Muhammad Ali and Karim, Petrus Santoso (2004) New Channel Development as an Integral Part of Strategic Business Plan PT Central Sari Finance. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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CSF is one of the financing companies owned by PT Bank Central Asla, Tbk (BCA) focusing in a leasing industry on the automotive leasing segment, which starts operating in the 14th of February, 1981. The company is using a conventional way to reach potential customers to apply automotive consumer credit by having collaboration with third parties, i.e. car dealers. The company has successfully been growing in the size and the market share in the automotive leasing industry by double growth from time to time since 2001. The company intensified this dealer's market and increased its market share to 3% in 2002. In the mid of 2003 , CSF, as a subsidiary of BCA, initiated to deal with BCA to manage its automotive leasing program (KKB BÇA - Motor Vehicle Credit) under CSF management. For the selective BCA account holders, CSF approached the market by direct selling to the account holders and still using the BCA KKB branding. The market size was increasing to 6%, while the automotive industry was grown by 10%, even though the growth was still dominantly contributed by the dealer's market rather than direct selling strategy.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Lumithasari
Date Deposited: 16 Jan 2020 08:55
Last Modified: 16 Jan 2020 08:55

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