The influence of government incentives, product quality, and product availability on consumer's attitude toward purchase decisions of battery electric vehicle as seen in the evidence from the grater area of Jakarta

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Sonhaji, Sonhaji (2024) The influence of government incentives, product quality, and product availability on consumer's attitude toward purchase decisions of battery electric vehicle as seen in the evidence from the grater area of Jakarta. Graduate thesis, Sekolah Tinggi Manajemen IPMI.

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Abstract

Transport and mobility have significant contributions to the emissions in urban cities in Indonesia. The Indonesian government has supported the adoption of electric vehicles (EVs) as part of the commitment to zero emissions by 2060. According to Gaikindo's report, in 2022 the electric vehicle only contributes 1.49% of the total domestic passenger car sales in Indonesia. This EV population was too small compared to what the government targeted for the adoption of EVs. This study aims to analyze the influence of government incentives, product quality, and product availability on consumers attitudes toward purchase decisions of battery electric vehicles (BEV), A sample of 149 respondents, who have a driving license, living in the greater area of Jakarta were collected through a questionnaire-based primary data. Through a rigorous procedure of structural equation modelling (Smart-PLS), it is found that variables of government incentives and product quality have no significant effect on consumer purchase decision for BEVs. Product availability and attitude variable has positive and significant effect on consumer purchase decision for BEVs. Moreover, the product availability variable is imperative since it is found to be the most significant variable construct. Thus, as the managerial implication, BEV dealer and manufacture could consider the availability of various choices of electric cars with the price and driving range capabilities. Future research is recommended to cover all types of EVs, collect wider respondents on different areas and also explore different variables that influence EV customer purchase decision.

Item Type: Thesis (Graduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dwi Selviyana
Date Deposited: 25 Jul 2024 04:56
Last Modified: 25 Jul 2024 04:56
URI: http://repository.ipmi.ac.id/id/eprint/2534

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