Marketing Strategy Federal International Finance ( PT FIF) in providing Financing Services for Used Motorcycle in Indonesia

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Suleh, Darmawan and Yulrisman, Trisnadi and Widjaja, Yenni and Chun, Zhu Xiao (2007) Marketing Strategy Federal International Finance ( PT FIF) in providing Financing Services for Used Motorcycle in Indonesia. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

[img] Image
334_Marketing Strategy for PT Federal Internasional Finance (PT FIF) in Providing Financing Services for Used Motorcyy in Indonesia.pdf
Restricted to Registered users only

Download (20MB)


The company was founded in year 1989 with name PT Mitrapusaka Artha Finance. Business licenses that were granted are for consumer financing agencies under decree of ministry of finance Republic of Indonesia No 1151/KMK.013/1989 dated October 17, 1989 and for leasing, factoring and consumer financing under decree of ministry of finance republic of Indonesia No 1004/KMK.013/1990 dated August 30, 1990. Finally, two years after or by November 7, 1991, it became PT. Federal International Finance. PT FIF is joint-owned company between PT Astra International Tbk (99.9999%) and PT Arya Kharisma (0.0001%). Currently, the company is still the market leader in Indonesia in providing financing service for new motorcycle Honda by 62.9% share (in year 2005). By comparing to total sales of motorcycle Honda (cash and credit sales) within the same year, PT FIF has 45.1% share.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Library > GFP (Group Field Project)
Depositing User: Dwi Selviyana
Date Deposited: 16 Jan 2020 08:49
Last Modified: 16 Jan 2020 08:49

Actions (login required)

View Item View Item