Hedonic motivation and information quality towards the intention to use online food delivery service

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Nurdjalim, Joshua (2023) Hedonic motivation and information quality towards the intention to use online food delivery service. Graduate thesis, Sekolah Tinggi Manajemen Ipmi.

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Abstract

Online food delivery services (OFDS) is an online service to deliver food from food and beverage tenants to the customer. By offering a diverse array of cuisines at our fingertips, accompanied by user-friendly interfaces and swift deliveries, they have revolutionized our dining experiences and habitual aspects of modern living. The online food delivery services market in Indonesia is set to surge further in the following years, showcasing an annual growth rate (CAGR 2023-2027) of 13.84%, with 11.6% user penetration. It is considerably lower compared to Malaysia with 38.3% and Singapore with 15.4%. In the context of Indonesia's underdeveloped online food delivery market, a comprehensive evaluation is imperative. This study examines factors like Hedonic motivation, information quality, and electronic word of mouth, all contributing to the intention of using online food delivery services. Additionally, it investigates how electronic word of mouth moderates the link between hedonic motivation and usage intent. This study uses the PLS-SEM software as a tool to process and analyze the data collected using purposive sampling in July 2023 with 140 respondents across the Jabodetabek area. This study has found a significant effect of hedonic motivation and information quality on the intention to use. However electronic word of mouth has proven to be significant in both moderating and affecting intention to use. The findings of this study contribute to the theoretical contributions and can be used by online food delivery services business practitioners as a basis to further improve their services.

Item Type: Thesis (Graduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 15 Dec 2023 04:52
Last Modified: 15 Dec 2023 04:52
URI: http://repository.ipmi.ac.id/id/eprint/2320

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