Revealing factors affecting supply chain performance of food and beverage PT. Sriboga Marugame Indonesia

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Handayani, Evita Tri (2023) Revealing factors affecting supply chain performance of food and beverage PT. Sriboga Marugame Indonesia. Graduate thesis, Sekolah Tinggi Manajemen Ipmi.

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Abstract

Companies are required to have a reliable supply chain management (SCM), because SCM can provide fast and timely service and a good and efficient inventory system. PT. Sriboga Marugame Indonesia is the master franchise for Pizza Hut brand and operates in over 500 stores in Indonesia. Unfortunately, SCM performance at PT. Sriboga Marugame Indonesia has not yet met the company's expectations. Some SCM problems at PT. Sriboga Marugame Indonesia are scarcity of raw materials, long production time, price increases including the weak ability of the SCM division in forecasting the need for raw materials that must be provided to meet consumer demand. Studies related to SCM have been conducted but the relationship between competitive advantage and supply chain performance remains debatable until today and the explanation of to what extent information technology affects competitive advantage within supply chain performance influences logistics performance and company performance of PT. Sriboga Marugame Indonesia as an F&B company. This study uses a quantitative approach with an explanatory design with employees of PT Sriboga Marugame Indonesia as the population. Saturated sample technique was used as the population consisting of 97 respondents was limited and could be reached by the researcher. The data analysis method uses PLS-SEM with SmartPLS program version 3.2.9. The research finds that both supply chain management and logistic performance have a significant effect on organizational performance while information technology positively moderates the effect of supply chain management on organizational performance. However, information technology was found unable to moderate the effect of logistic performance on organizational performance. The outcome of this study will help PT Sriboga Marugame Indonesia management to enlighten more about the benefit of information technology advancement especially in supply chain management and logistic part.

Item Type: Thesis (Graduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 15 Dec 2023 02:29
Last Modified: 15 Dec 2023 02:29
URI: http://repository.ipmi.ac.id/id/eprint/2317

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