The impact menu informativeness as moderator toward intention to buy food online of Pizza Hut Indonesia native application

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Jaya, Dwi Rendra (2023) The impact menu informativeness as moderator toward intention to buy food online of Pizza Hut Indonesia native application. Graduate thesis, Sekolah Tinggi Manajemen Ipmi.

[img] Text
Dwi Rendra Jaya.pdf
Restricted to Registered users only
Download (5MB)

Abstract

This research aimed to study the impact menu informativeness as moderator toward intention to buy food online of Pizza Hut Indonesia Native Application. The study was conducted with a quantitative method using an explanatory approach. This study was applied in users of native application of Pizza hut brand. Sample selection was done by purposive sampling, and the sample was selected based on the criteria set by the researcher. This study used primary data as a source of data collection by distributing questionnaires to employees who used the website or native application of Pizza Hut Brand. The data were analyzed using structural equation model (SEM) approach with a measurement model using the smart PLS program version 3. The results of this study showed that perceived usefulness influences the intention to buy, perceived ease of use influences the intention to buy, usefulness influences the attitude, perceived ease of use influences the attitude, and the informativeness menu can moderate the effect of attitude on the intention to buy.

Item Type: Thesis (Graduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 13 Dec 2023 06:41
Last Modified: 13 Dec 2023 06:41
URI: http://repository.ipmi.ac.id/id/eprint/2314

Actions (login required)

View Item View Item