Ancol Jakarta Bay City As Strategic Destination for South East Asia Amusement Park

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Pananrang, Adi R. and Senjaya, Agus Halim and Astari, Astri Fitri and Luthfiana, Astrid and Parwati, Niken (2006) Ancol Jakarta Bay City As Strategic Destination for South East Asia Amusement Park. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

Tourism plays an important role in the development of a nation. It is not only a major contribution to the country's economy, but it also is a means to develop peace and understanding of people. Indonesia's economic condition is having a positive trend and having conductive growth. Tourism and property industries are among those that could have positive relations with the growth of Indonesia's macro economy. Tourism Industry is ene of key point in development a nation, the potential market to develop still increases in the up coming year Our Business Study objective is to develop Ancol value creatior in tem in South-East Asia. Ancol Jakarta Bay City is known as The Heart of Jakarta and is known to be the place to attract people from domestic and international visitors. The growth of economic conditions is ensuing by the requirements of public recreation facilities. Ancol Jakarta Bay City keep moving towards the future that has been stated on the company's vision and mission and focus on achieving the target that is creating the area to be the biggest Integrated tourism in South-East Asia. Based on the performance of business policy to increase income and market orientation, the company shared the market function into two main units that are tourism and property. The Group Field Project is based on consumer research that covers areas of Jakarta, Bogor, Depok, Tangerang, and Bekasi and covers an adequate number of respondents. The project is related on delivering value to the customer by comparing product performance with customer expectation, concem on element which is dissatisfied the customers and product development on the Ancol Jakarta Bay City business unit. Delivering value consistency of three steps; choosing the value, providing the value and communicating the value. These steps consist of strategic marketing and tactical marketing and marketing campaigns. Based on the business study the group learns the organization focus on maintaining the spirit to improve continuously according to the organization's core values, vision and mission.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Library > GFP (Group Field Project)
Depositing User: Elza Christina Nur Ramadani
Date Deposited: 16 Jan 2020 08:01
Last Modified: 16 Jan 2020 08:01
URI: http://repository.ipmi.ac.id/id/eprint/231

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