Designing a Sustainable Project Organization (a study case at PT Unilever Indonesia Tbk.)

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Widiatmodjo, Adi and Lesmana, Budi and Suhita, Dhamayanti and Magdalena, Etty Y. and Mustika, Gerry and Novita (2004) Designing a Sustainable Project Organization (a study case at PT Unilever Indonesia Tbk.). Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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PT Unilever Indonesia, Tbk. (ULI) is a multinational company, which has been established in Indonesia for more than 70 years. As a 900 million-dollar public revenue fast-moving consumer-goods company (FMCG) growing at an average of 15% p.a, ULI is facing a high level of complexity due to intense competition and rapid change of external factors. Advancement in information technology, which shortens product and process life cycles than before, brings changes to industrial as well as consumer behavior. To be able to cope with the above complexities as well as to maintain double-digit growth, ULI gives significant attention to its most valuable assets: brand and people. From time to time, ULI keeps searching for better ways to continuously develop and enhance these valuable assets. One way is through Projects Mandatory (Projects). Furthermore, ULI is currently driving a new thrust called 'Enterprise for Growth' to stimulate and encourage people to explore opportunities beyond the current norms in order to expand company business. One of the thrusts is "Diversity" which gives endorsement to the coordination of cross-functional activities and expertise, which basically is the nature of Project Management. It is clear that Project Management is very much needed to be in line with the company strategy.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HF Commerce
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Lumithasari
Date Deposited: 16 Jan 2020 07:49
Last Modified: 23 Jan 2020 07:33

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