Inserts application for animated video service for insurance experts

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Setiadi, Ichwan (2023) Inserts application for animated video service for insurance experts. Graduate thesis, Sekolah Tinggi Manajemen Ipmi.

[img] Text
Ichwan Setiadi.pdf
Restricted to Registered users only
Download (799kB)

Abstract

Most of popular social medias enable insurance agents to convey information for the purpose of approaching and interacting with their prospects and market. Those social medias facilitate how information to be presented in some formats, including explanatory animated videos format. In addition to the facilitation, audiences are provided with a function to give their responses or comments toward the information, giving both insurance agents and the audiences an opportunity for detail information and effective business interaction. This phenomenon forces insurance agents to define skills for making informative and compelling videos. Quality animated videos require main important elements, i.e., storyboarding, animating, choosing characters, and voice over. This writing aims to describe INSERTS' values to provide insurance agents to use INSERTS copyrighted quality informative and compelling animated videos. Hence, INSERTS estimates minimum 10% annual profit increment since the first year of the product launches. Using business canvas model to define what elements are comprehensively put into the business and porter's five forces to measure INSERTS' potentiality to enter the business competition, it reveals that INSERTS has added values compared to local movie maker providers and has strong position to influence the market as well as the industry.

Item Type: Thesis (Graduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 02 Aug 2023 07:31
Last Modified: 02 Aug 2023 07:31
URI: http://repository.ipmi.ac.id/id/eprint/2169

Actions (login required)

View Item View Item