"Document Title",Authors,"Author Affiliations","Publication Title",Date Added To Xplore,"Publication Year","Volume","Issue","Start Page","End Page","Abstract","ISSN",ISBNs,"DOI",Funding Information,PDF Link,"Author Keywords","IEEE Terms","INSPEC Controlled Terms","INSPEC Non-Controlled Terms","Mesh_Terms",Article Citation Count,Patent Citation Count,"Reference Count","License",Online Date,Issue Date,"Meeting Date","Publisher",Document Identifier
"Uses of Data Fusion Technology for Establishing Scalable Data Solutions in the Marketing Sector","F. Khoshbakht; J. Kaur; Verawaty; J. Hutagaol; S. P. D. Anantadjaya; S. M. K. Quadri","Department of Computer Science, Jamia Millia Islamia (A Central University), India; Department of Management Pro Vice Chancellor Lingayas Vidyapeeth, Deemed -to-be-University; Institut Bisnis dan Keuangan, Nitro, Indonesia; Universitas Prima Indonesia, Indonesia; IULI - International University, Liaison, Indonesia; Department of Computer Science, Jamia Millia Islamia (A Central University), India","2022 4th International Conference on Inventive Research in Computing Applications (ICIRCA)","29 Dec 2022","2022","","","1414","1419","Data fusion involves code-free and fully managed data-integration service, which assists users in marketing sector to manage and build ELT/ETL information pipelines. Data-fusion is all about integration of different data-sources for production of accurate, useful and consistent information, which is more efficient as compared to data provided by individual information sources. Data-fusion on web user interface allows organisations in marketing sectors to establish a system of scalable information integration for preparing, transferring, preparing, blending without the need for managing infrastructure. This will remove the need for managing a robust information infrastructure within organisations while proper integration of the data-sources. It enables users to use graphical interface, which is inferable easily and allows marketers to use faster data transfer system. Aim of this study is to analyse the impact of using data-fusion technologies to establish scalable data-solutions in marketing sector. In literature-review chapter of this study, concepts regarding technological advancements, data-fusion sensors and their impact on easy transfer and management of information have been analysed. Further, in methodology chapter of present study, the data-collection method, research design and data-analysis method have been analysed in an effective manner. This study has considered implementation of mixed data-collection for collecting information from various secondary and primary sources. Interview has been conducted for collection of primary information in this study and in the analysis and results chapter of this study; positive relations between use of data-fusion and establishment of scalable data-solutions have been found.","","978-1-6654-9707-7","10.1109/ICIRCA54612.2022.9985469","","https://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=9985469","Internet-of Things;Pre-configured connectors;Cloud data-fusion;machine learning;Sensory information","Industries;Schedules;Design methodology;Pipelines;Data integration;Production;User interfaces","data analysis;data integrity;Internet;sensor fusion;user interfaces","accurate information;consistent information;data fusion technology;data-analysis;data-collection method;data-fusion sensors;data-fusion technologies;different data-sources;faster data transfer system;fully managed data-integration service;individual information sources;marketing sector;mixed data-collection;robust information infrastructure;scalable data solutions;scalable data-solutions;scalable information integration;useful information","","","","24","IEEE","29 Dec 2022","","","IEEE","IEEE Conferences"