KFC Outlets Analysis

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Syahriar, Andriawan and Pranaditya, Ari and Hadipraptomo, Bambang and Nurtjahja, Boyke Ibnu and Suwarningsih, Endang and Haryono, Haryono (2006) KFC Outlets Analysis. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Marketing as one of the tools to win today competition has become a crudal aspect in doing business, especially In retall business, a "B to C business" which connects directly to end users. There are markets dynamics in marketing such as B to C's products. The team was given an opportunity by PT Fast Food Indonesia Tbk. to examine, develop and present a strategy to capture more markets for the company. The team was given a specific area, the BSD which represents the uniqueness of the Indonesian market in a sense that the market dynamics in the area is changing very fast, since the area is still developing and BSD can be considered as a single independent city. The team starts from examining the current conditions, capturing and analyzing the business characteristics, studies for any supporting theory to come up with recommendations.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Library > GFP (Group Field Project)
Depositing User: Elza Christina Nur Ramadani
Date Deposited: 16 Jan 2020 07:21
Last Modified: 16 Jan 2020 07:21
URI: http://repository.ipmi.ac.id/id/eprint/209

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