Investor intention towards investing in cryptocurrency market in Indonesia

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Irawan, Fadi Rendrahadi (2023) Investor intention towards investing in cryptocurrency market in Indonesia. Undergraduate thesis, Sekolah Tinggi Manajemen Ipmi.

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Abstract

Cryptocurrency trends in Indonesia rise in early 2020 during the COVID 19 era. Investors were searching trend in indonesia was declining. Many factors come into mind that makes people's perception of crypto go bad. The purpose of this research is to determine (1) the influence of investor's perception of the risk toward investing in cryptocurrency (2) the influence of investors' perception on knowledge toward investing in cryptocurrency (3) the influence of investors perception on trust toward investing in cryptocurrency (4) the influence of investors attitude towards investing in cryptocurrency. There are several objects on this research paper, the research object are : perceived risk, perceived knowledge and perceived trust as the independent variables, attitude toward behavior as the intervening variable, and the last is investor intention as the dependent variable. The total population in this study was all potential investor in Indonesia. This study uses the non-probability sampling, called the purposive sampling method. In this method, only respondents with specific criteria can be the sample as the sample population. The analytical tool used in this study is SEM-PLS (structural equation model) and uses the SmartPLS software. In the end, the perceived knowledge has an insignificant influence on investor attitude but perceived risk and perceived trust has an influence on investor attitude. Lastly, Investor attitude also has a positive and significance impact on investor intention to invest in cryptocurrency market.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 05 Apr 2023 01:56
Last Modified: 05 Apr 2023 01:56
URI: http://repository.ipmi.ac.id/id/eprint/1895

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