Analyzing Consumers Attribute in Continuous Growth at BSD City

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Erlangga, Agatra and Krisnawati, Anggraini and Yong, Edmund Heng Aik and Tan, Hendry and Sjafei, Raechanah (2005) Analyzing Consumers Attribute in Continuous Growth at BSD City. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

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By the year 2005, estimated over 18 million of people living in the built-up area of DKI Jakarta and the urban areas. With population estimate for DKI Jakarta of 13 million, over 5 million people would be living in the urban area adjacent to DKI Jakarta. The development of large-scale housing areas and new towns surrounding Jakarta has intensified over the last few years, due to the ever-increasing demand for new houses for people living and/or working in the city. PT Bumi Serpong Damai, a property company that survived the last 1998 crisis - presently holds 50% share of property market in Jakarta. With a strong hold of PT Sinar Mas Group, BSD is an integral part of the regional plan to reduce the pressure of the population growth on Jakarta area. The competition among the developers is high to attract the consumers by providing attributes of each housing estates such an locations, distances, facility for living in harmony, price, housing concepts, security, type and model of each houses and trust confidence to the developer is the most important for consumers to choose the housing estate. Most of consumers still see inflation and interest rate set to rise in the future. prompting them to put on hold their plans to purchase durable goods, houses, furniture and vehicles until next year.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Library > GFP (Group Field Project)
Depositing User: Dede Faujiah
Date Deposited: 16 Jan 2020 07:23
Last Modified: 22 Jan 2020 02:44

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