The impact of innovation on entrepreneurial performance of woman-led fashion industry during COVID-19 pandemic in Indonesia

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Khairani BKL, Dia Dhenanur (2023) The impact of innovation on entrepreneurial performance of woman-led fashion industry during COVID-19 pandemic in Indonesia. Undergraduate thesis, Sekolah Tinggi Manajemen IPMI.

[img] Text
Dia Dhenanur.pdf
Restricted to Registered users only
Download (958kB)

Abstract

COVID-19 has a huge impact on human life and necessitates a move to an internet platform for entrepreneurs as business owners. The fact that the pandemic caused an immeasurable impact on SMEs in running their businesses and made them vulnerable, especially those led by woman, must be able to increase their business performance. Changes in the digital era make them have to adapt quickly and provide innovation for products and services so that their achievements can be realized. Therefore, this research aims to analyze the impact of high need for achievement and digital leadership on innovation and entrepreneurial performance. Also, the impact of innovation on entrepreneurial performance of woman-led fashion industry during COVID-19 pandemic. This study uses the structural equation modeling (SEM) partial least squares (PLS) testing in woman-led SMEs for fashion industry only in JABODETABEK. This research was carried out using a quantitative approach to 163 respondents in several companies in Indonesia. Based on this research, the researcher found that the high need for achievement and digital leadership has a significant and positive impact on innovation, Meanwhile, high need for achievement and digital leadership do not have a significant impact on entrepreneurial performance. Therefore, innovation has a significant and positive impact on the entrepreneurial performance of woman-led fashion industry.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 29 Mar 2023 07:40
Last Modified: 29 Mar 2023 07:40
URI: http://repository.ipmi.ac.id/id/eprint/1872

Actions (login required)

View Item View Item