Business Strategy for Salemba

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Chrisanty, Frisa and Woza, Gaspar and Lestijaman, Tjatur (2006) Business Strategy for Salemba. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

Salemba Publisher is a leading publisher of Business and Management text book in Indonesia, who is currently facing challenges on how to expand the business in the near future by maintaining its profitability. For that reason, the Salemba Publisher needs to understand what the potential area is for expansion is and how it will impact their existing strategy. This study provides Salemba Publishers with analysis and recommendations of strategies on portfolio management and expansion in the publishing industry that can compliment current business models of Salemba Publishers. The study focuses on the segments of the text book for higher education and the popular business and management book.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Library > GFP (Group Field Project)
Depositing User: Elza Christina Nur Ramadani
Date Deposited: 16 Jan 2020 06:22
Last Modified: 16 Jan 2020 06:22
URI: http://repository.ipmi.ac.id/id/eprint/182

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