Buying Decision Process For e-Cigarette: an Explaratory Study in Jabodetabek Areas

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Akbar, Reza (2018) Buying Decision Process For e-Cigarette: an Explaratory Study in Jabodetabek Areas. Undergraduate thesis, Sekolah Tinggi Manajemen IPMI.

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An electronic cigarette or e-cigarette is a handheld electronic device that simulates the feeling of smoking. It works by heating a liquid to generate an aerosol, commonly called a "vapor", that the user inhales. Using e-cigarettes is commonly referred to as vaping. The liquid in the e-cigarette, called e-liquid, or e-juice, is usually made of nicotine, propylene glycol, glycerine, and flavorings. E-cigarette market is currently growing and gaining popularity worldwide, besides of its impact on health. The growing awareness of the effects of smoking along with technological developments aiding in the development of safer alternatives to smoking has been driving the global e-cigarette market to new heights. The purpose of this study is to explore behavior of e-cigarette users in Jabodetabek areas. The next step would be determining a conclusion based on the result of survey’s analysis and give recommendations. The analysis on surveys data in this study conclude. Writer found there are things as follows, the majority of vape users: considered to try vape because looking for cigarette alternative, stated that after trying vape the results using vape are in accordance with their expectations, know vape products from friend, feel vaping is more economical than smoking, do not use tobacco / cigarette products during their vaping lifestyle, and said they knew the new vape product from social media (instagram, youtube). Keywords: Consumer Behavior, Buying, e-Cigarette

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Indriana Apriyanti
Date Deposited: 16 Jan 2020 06:51
Last Modified: 17 Jan 2020 02:27

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