The implementations of marketing mix with 7p for a coffee shop surviving the pandemic situation

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Frieda, Baby Brenda (2022) The implementations of marketing mix with 7p for a coffee shop surviving the pandemic situation. Undergraduate thesis, Sekolah Tinggi Manajemen IPMI.

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Abstract

Starbucks coffee's story began in 1971 back the we were a roaster and retailer of whole bean and ground coffee, tea, and spices with a single store in seattle's pike place market and more than 30.000 retail stores in 83 markets. The research investigated changes in urban lifestyle get a significant impact on the development of the culinary world. Individuals' perception and satisfaction in delivering the brand (Starbucks) influence and service quality that is directly connected with customers this study has a great emphasis on the corporate brand image of Starbucks. This results it means from 106 respondent the results of research conducted on the implementations of marketing mix with 7p Starbucks Jakarta. Based on the data analysis carried out, the conclusion of the study can the findings of the study, there exists no significant difference between a women and man respondent majority satisfied and very with a Starbucks coffee Jakarta. The reason behind this insignificant difference, perhaps, occurs because there are differences in demographic location, starting from Starbucks itself to the character of its consumers, who have the same character. The meaning of the significant and insignificant above this is to find out whether there is or is not a significant difference between Starbucks consumer expectations and perceptions about the 7p marketing mix components implemented by Starbucks Jakarta.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 03 Nov 2022 09:10
Last Modified: 03 Nov 2022 09:10
URI: http://repository.ipmi.ac.id/id/eprint/1589

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