Mediating role of perceived connectedness in the relation between intention to use and actual e-marketplace usage in fashion online shopping in jakarta : an extended tam approach.

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Ciandra, Fernanda (2022) Mediating role of perceived connectedness in the relation between intention to use and actual e-marketplace usage in fashion online shopping in jakarta : an extended tam approach. Graduate thesis, Sekolah Tinggi Manajemen IPMI.

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Fernanda Ciandra - Mediating role of perceived connectedness in the relation between intention to use and actual e-marketplace usage in fashion online shopping in Jakarta an extended TAM approach.pdf
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Abstract

The use of social media and instant messaging for fashion online shopping in indonesia are as high as 55% and 94%. Meanwhile, the percentage of Indonesia people use e-marketplace for fashion online shopping is only 22% in 2020.There is a reason behind the decline of usage percentage in the marketplace because instant messaging has a social platform whict perceive ease, useful, connectedness and enjoyment by a consumer. On the other hand, to purchase on marketplace,factors like connectedness become less focused compare to features in the social media/instant messaging. Thus, this research aims to help e-marketplace platform to improve their platform. This study aims to research on the feature that people wish to applied in marketplace, and can attract more people to shop in marketplace.Little has been known about the mediating role of the perceived connectedness in the relationship between intention to use and actual marketplace usage have a strong effecct. The objective of the study is to analyse the mediating role of perceived connectedness in the Technology Acceptance Model (TAM). The Population observed is the fashion online shopper in greater jakarta area, using purposive sampling. the sample size was 243 collected during the period of april 2021.The data was analyzed using SPSSv25 and Smart PLS3.The result showed that perceived connectedness mediate the relationship between intention to use the marketplace and actual usage of marketplace.The finding contributes to TAM model literature with the mediating variable of Perceived Connectedness.

Item Type: Thesis (Graduate)
Subjects: T Technology > T Technology (General)
Divisions: Thesis > Master of Business Administration
Depositing User: sandra margaretha
Date Deposited: 27 Oct 2022 08:08
Last Modified: 27 Oct 2022 08:08
URI: http://repository.ipmi.ac.id/id/eprint/1585

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