The Effect of customer trust in moderating business model innovation on competitive advantage: a case of industrial water treatment companies in indonesia

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Hakim, Bayu Rachmanul (2022) The Effect of customer trust in moderating business model innovation on competitive advantage: a case of industrial water treatment companies in indonesia. Graduate thesis, Sekolah Tinggi Manajemen IPMI.

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Bayu Rachmanul Hakim - THE EFFECT OF CUSTOMER TRUST IN MODERATING BUSINESS MODEL INNOVATION ON COMPETITIVE ADVANTAGE A CASE OF INDUSTRIAL WATER TREATMENT COMPANIES IN INDONESIA.pdf
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Abstract

As the largest economy in Southeast Asia, Indonesia has seen significant industrial and infrastructure development during the last five years, impacting the increased water supply demand.Based on data, the industry's total water usage has an annual growth of 10% through 2025. However, the average business growth treatment companies for the previous five years is below five percent, which could low for some companies. Thus, industrial water treatment companies must their competitive advantage to distinguish them from the competition.This research followed the influence of cutomer trust (CT) as moderating variable that affects the relation of business model innovation (BMI) to competitive advantage (CA).This thesis employed the SPSS v25 and SmartPLS 4 software to generate the affects the relation of business model innovation (BMI) to competitive advantage (CA)This thesis employed the SPSS v25 and SmartPLS 4 software to generate the structural model and analyze the 65-questionnaire. Data was collected from the firm’s employees who worked at C-level and one layer under C-level at industrial water treatment companies, with growth below five percent done against ten industrial water treatment companies, their customers (end-user) who worked at . The finding contributes to the literature with the moderator variable of customer trust (CT). The practical implication of the study is to provide industrial water treatment companies’ management with some guidance on the appropriate response strategy, which would increase their competitive advantage.

Item Type: Thesis (Graduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: sandra margaretha
Date Deposited: 27 Oct 2022 08:10
Last Modified: 27 Oct 2022 08:10
URI: http://repository.ipmi.ac.id/id/eprint/1584

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