Reformulating Bank Niaga's strategy through its flagship product in retail banking

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Lim, Alexander Haryanto and Rachmat, Halim and Salim, Hendrik and Harlan, Richard (1999) Reformulating Bank Niaga's strategy through its flagship product in retail banking. Undergraduate thesis, IPMI Business School.

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Abstract

The unfortunate economic crisis that hit Indonesia in 1997 has profoundly changed the market conditions, banking industry and overall competitive landscape. Around 80 millions of the population are estimated to live below the poverty line, whilst 13 millions out of 90 millions total workforce are expected to become unemployed by December 1998. The situation has directly impacted the retail banking in general and saving account market in particular. One of the PT. Bank Niaga Saving products, known as "TBH Niaga" is serving the customers in retail banking industry. Although the number of saving account in TBH Niaga is constant but the total outstanding balance is declining. Therefore, TBH Niaga needs to reformulate the strategy in facing the unfortunate economic condition. In the process, some critical analyses will be conducted beginning with the banking industry itself in general. The data are gathered from the focus group discussion, journal, and central bank data. Then, using the SWOT analysis, the recommendations were made through considering many possible alternatives.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Library > GFP (Group Field Project)
Depositing User: Dede Faujiah
Date Deposited: 05 Sep 2022 03:59
Last Modified: 05 Sep 2022 03:59
URI: http://repository.ipmi.ac.id/id/eprint/1520

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