Redefining bankpos' strategies through its flagship product: saving account

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Samahita, Gunawan and Soemantri, Widowati and Symanjaya, Bambang and Utaira, Retno and Husen, Bisma Redefining bankpos' strategies through its flagship product: saving account. IPMI Business School. (Unpublished)

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Abstract

BankPOS' strategic alliance with PT Pos Indonesia in October 1997 has changed the bank's strategic course from previously relying on corporate banking towards focusing on retail banking. With the combination of PT pos Indonesia's large distribution network, PT telekomindo's resources in information technology, and BankPOS' competence in the banking industry, the alliance provides a powerful platform to enter the highly competitive retail banking industry. The unfortunate economic crisis that hit Indonesia in 1997 has profoundly changed the market conditions, banking industry and overall competitive landscape. Around 80 millions of the population are estimatedto live below the poverty line, whilst 13 million out of 90 million total workforce are expected to become unemployed by December 1998. The situation has directly impacted the retail banking in general and saving account market in particular. As a result of social, political and economical changes, BankPOS' inital business strategy of focusing on medium to upper low segment of the market for its funding mobilization was revisited and respondent accordingly to ensure the achievement of BankPOS' objectives. BankPOS needs particularly to reposition itself from focusing on medium to upper low market segment in saving account towards medium to upper segment. In the process, some critical analysis was conducted so that a better understanding of saving account market, as well as BankPOS

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Library > GFP (Group Field Project)
Depositing User: Dede Faujiah
Date Deposited: 31 Aug 2022 05:02
Last Modified: 31 Aug 2022 05:02
URI: http://repository.ipmi.ac.id/id/eprint/1515

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