Stakeholders' views on TPI's positioning

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Arfan, Achyar and Usman, Ahmad and Samsi, Mohammad (1999) Stakeholders' views on TPI's positioning. Undergraduate thesis, IPMI Business School.

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Abstract

This group field project was conducted in PT. Cipta Televisi Pendidikan Indonesia (PT. CTPI) well known as PT. TPI, a private television station which originally served educational program. In its subsequent development it became commercial television station like other private television stations. Eventually, at the present moment, TPI is trying to re-position itself as mid-high (a/b class) television station after quite along time positioning itself for mid-low (C/D/E class) society and moreover it is associated as mid-low class television station. Since then, TPI came up with its vision to serve not only mid-low class society but also mid-high class society. Our tasks are to serve qualitative information to TPI about its current image among its stakeholders and to study the possibility of TPI's re-positioning. Subject to these, we collected and combined both external and internal data which are relevant to the problem, scope of work and objective of the study. In term of external sources, we carried out literature research and interview with TPI's stakeholders who essentially comprise of advertising agencies, advertisers, artists, viewers, TPI's employees and practitioners. besides selecting, structuring and interpreting all relevant data, elaborating about TPI's SWOT analysis and industry analysis became important parts before we came up with presenting options and recommendations regarding TPI's re-positioning.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Library > GFP (Group Field Project)
Depositing User: Dede Faujiah
Date Deposited: 30 Aug 2022 03:44
Last Modified: 30 Aug 2022 03:44
URI: http://repository.ipmi.ac.id/id/eprint/1513

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