Investigating the effect of perceived employer branding in the relationship between job hopping intention & behavior : an evidence in Jakarta Millennial employees

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Sjafika, Muhammad Reza (2022) Investigating the effect of perceived employer branding in the relationship between job hopping intention & behavior : an evidence in Jakarta Millennial employees. Undergraduate thesis, IPMI Business School.

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Abstract

The millenials generation has become the beacon to accelerate economic growth-as they slowly becoming a majority for the working force & may become the country's future holder. Especially in Greater Jakarta. While there are advantages and disadvantages due to various aspects. Managing and retaining millenials seems more difficult because of their Job-hopping behavior as the employees may moved to another company voluntarily within 2-5 years. This research examines the millenials behavioral intention to do so in Job hopping, focusing on what drives them and hold their intention by utilizing extended theory of planned behavior that consist of perceived behavior control, subjective norm and attitude towards behavior moderated by employer branding. A total of 214 questionnaires distributed by using online surveys, targeting people who are age 21-32 who has leave their respective companies within 2 years that is living in the greater Jakarta area. The result is to show dominant factors from variables of attitude towards behavior, subjective norm, perceived behavioral control, and employer branding as strategy to reduce their job hopping behavior. To analyze the data, this study used the PLS-SEM method and SPSS. The result of this study is that attitude towards behavior, subjective norm, perceived behavioral control, positively affect job hopping intention. While employer branding negatively affects job hopping behavior. The study found out that employer branding has no significant effect on job hopping behavior.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 15 Aug 2022 08:52
Last Modified: 15 Aug 2022 08:52
URI: http://repository.ipmi.ac.id/id/eprint/1491

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