Factors affecting customer to use e-wallet with brand image as moderating variable : an evidence of E-wallet bran LinkAja users

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Irawan, Mudi (2022) Factors affecting customer to use e-wallet with brand image as moderating variable : an evidence of E-wallet bran LinkAja users. Undergraduate thesis, IPMI Business School.

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Abstract

Non-cash transaction become popular in indonesia during Covid-19 because of health and safety reason. According to internal report, LinkAja is succeeded to maintain the good level of awareness (83%) from year on year. However, LInkAja's brand performance is experiencing a significant drop in consideration (35%) and actual usage (24%). Thus, the aim of this study is to investigate factors affecting LinkAja customer to use e-wallet with brand image as moderating variables. Within quantitative method and survey, the author collected sample from 113 LinkAja e-wallet customers in Jabodetabek during March 2022. The study found that perceived usefulness and perceived ease of use have a significant effect on intention to use, and intention to use e-wallet has a significant effect on actual usage of e-wallet. In the contrast, brand image has no moderating effect between intention to use e-wallet on actual usage of e-wallet. This study provides several theoretical and practical guidlines for finance technology and brand management in Indonesia and other country.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 08 Aug 2022 08:44
Last Modified: 08 Aug 2022 08:44
URI: http://repository.ipmi.ac.id/id/eprint/1486

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