The impact of digital innovation on SMEs' performance in Halal industry during covid-19 in Indonesia

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Dennysyah, Nadhia Putri (2022) The impact of digital innovation on SMEs' performance in Halal industry during covid-19 in Indonesia. Undergraduate thesis, IPMI Business School.

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Abstract

SMEs have been confronting some challenges during covid-19 pandemic such as failure to adapt to technology, rapid technology change, and rapid innovation in digital. The objective of this study is to examine the impact of Digital Technology, Digital capability, halal certification compliance on SMEs performance in halal industry, and digital innovation as a mediating variable. The study used quantitative methods and purposive sampling to determine the sampling size which consists of SMEs in Jabodetabek. This study was limited to 313 halal small and medium-sized enterprises in Indonesia and utilized a five-item scale to expedite the completion of questionnaires by respondents. SEM-PLS software is used to test the hypotheses from several SMEs. The results of this research are expected to contribute to further research on SMEs performance in halal industry and expected to give the government and policy makers some insights about developing SMEs performance in halal industry market in covid-19 pandemic so that they can continue to improve the Indonesian economy in the SMEs sector. The results indicate that digital innovation mediates the relationship between digital capability and halal certification compliances and SMEs performance in halal industry. Consequently, H2, H3, and H4 are supported by the answer to the second research question, which posits that digital capability and halal certification compliances result in enhanced SMEs performance in Halal Industry.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 10 Aug 2022 02:48
Last Modified: 10 Aug 2022 02:48
URI: http://repository.ipmi.ac.id/id/eprint/1484

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