An application of the unified theory of acceptance and use of technology model for understanding Bancassurance agents acceptance of company agents acceptance of company mobile application empirical study based on iMO smart implementation

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Mishbah, Ahmad (2021) An application of the unified theory of acceptance and use of technology model for understanding Bancassurance agents acceptance of company agents acceptance of company mobile application empirical study based on iMO smart implementation. Undergraduate thesis, IPMI Business School.

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Abstract

Insurance industry play significant role in Indonesia economic, however the health protocol due to covid-19 pandemic like social distancing slowing down the industry performance. Now, a successful company is bringing a human focus to the digital interactions, designing a more collaborative digital experience. Meanwhile, there are many new digital technologies introduce and implemented in insurance industry like mobile application, robotic, chatbot and artificial intelligent as reported in Insurance tech vision 2020 trends (accenture, 2020). However, there are few studies related to adoption of digital technology in insurance industry. This study focuses to measure the behavior to use of iMO smart as mobile application using UTAT (Unified Theory of Acceptance and Use of Technology) model in once of top three life insurance company in Indonesia. The data collected from 486 respondents of bancassurance agents in Indonesia. The findings show that behavior to use the mobile application has direct impact from behavior intention to use. And, the behavior intention to use is the mediating factors of effort expectancy and performance expectancy of the mobile application. This study provides some insight for insurance business industry stakeholders in Indonesia when dealing with the implementation of new technology like management, IT people and distribution channels. This study also contributes theoretically to UTAUT theory by having behavior intention as a mediating factor that influence directly to the usage of the new technology. These results can be extended to investigate other factors like social influence factor when using the new technology on UTAUT model in the future studies.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 17 Jun 2022 09:01
Last Modified: 17 Jun 2022 09:01
URI: http://repository.ipmi.ac.id/id/eprint/1470

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