Payment convenience, transaction speed and reliability toward on customer's buying decision of MasterDigital.id

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Siregar, Muhammad Jody (2021) Payment convenience, transaction speed and reliability toward on customer's buying decision of MasterDigital.id. Undergraduate thesis, IPMI Business School.

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Abstract

Online gaming growth in Covid-19 pandemic situation. Both local and international organizations have their eyes fixed on Indonesia's potential of massive population and internet penetration. MisterDigital.id a product and service provider of online gaming community has become one of the prominent players in the industry especially for people in the JABODETABEK area. The research wants to discover into this newly growth business industry and the factors that influence customer's buying decision for online gaming product which are transaction speed, payment convenience and reliability. The research subjects are categorized with their age, occupation, and domicile. Multiple regression analysis methods are used to analyze the data that were gained from 72 respondents. The result of the model feasibility test (F-Test) shows that the independent variable indeed has a simultaneous significant effect on the buying decision. The result of the partial test (T-Test) indicates that only 2 out of 3 independent variables which are transaction speed and reliability have a significant effect on the buying decision of MisterDigital's customer in JABODETABEK area.

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HJ Public Finance
Divisions:	Thesis > Bachelor of Business Administration
Depositing User:	Dede Faujiah
Date Deposited:	03 Jun 2022 03:58
Last Modified:	03 Jun 2022 03:58
URI:	http://repository.ipmi.ac.id/id/eprint/1418

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